Bachelor of Business Management - Marketing - 2024-25
1. Business Management: 60 ECTS
French
SP: 3
English
SP: 3
Microeconomics
SP: 3
Businessmanagement orientation
SP: 8
General, civil and commercial law
SP: 3
Research fundamentals
SP: 3
Professional digital skills
SP: 3
MyTalent: 21st century skills 1
SP: 4
Macroeconomics
SP: 3
Marketing fundamentals
SP: 3
Marketingcommunicatie
SP: 3
Digital Marketing
SP: 3
Consumentenpsychologie
SP: 3
Business case MAR
SP: 3
Communication en français
SP: 3
Communication in English
SP: 3
MyTalent: 21st century skills 2
SP: 3
Starting Entrepreneurship
SP: 3
2. Marketing: 60 ECTS
MyTalent: 21st century skills 3_MA
SP: 3
French for Marketing
SP: 3
English for Marketing
SP: 3
Marketing Communication 2
SP: 3
Strategic Marketing
SP: 3
Commercial Training
SP: 3
Financial Management
SP: 5
Digital marketing skills
SP: 3
Advanced French for Marketing
SP: 3
Advanced English for Marketing
SP: 3
Market Research
SP: 4
B2B marketing
SP: 3
Retailmanagement
SP: 3
Data-Driven Marketing
SP: 3
Project Fast Moving Consumer Goods
SP: 6
Excel_MAR
SP: 3
Creative communication skills
3. Marketing: 60 ECTS
Sustainable business management_MAR
SP: 3
Content marketing
SP: 3
Marketing trends
SP: 3
Merkreputatiemanagement
SP: 3
International marketing
SP: 3
Sales Management
SP: 5
Business project market research
SP: 7
MyTalent: 21st century skills: 4_MAR
SP: 3
Innovation business challenge_MAR
SP: 3
Workplacement _MAR
SP: 18
Bachelor Thesis_MAR
SP: 6
Bridging programme
Creative communication skills
Entrepreneurship